KIDV model ‘Five perspectives on sustainable packaging’ ®
Starting with sustainable packaging, you will quickly discover that this involves more than simply using less or a different material. The development of a successful sustainable packaging also requires you to consider for example the packaging process and the logistics, your customers’ purchasing and disposal behaviour, and your organisation’s packaging and sustainability strategies. That is why the Netherlands Institute for Sustainable Packaging (KIDV) developed a model called Five perspectives on sustainable packaging®.
This KIDV model provides a clear overview of the key areas of attention that you have to take into account when developing sustainable packaging. It also gives you the opportunity to zoom in on issues that are relevant to your specific situation from any angle. It offers background information, tips, guidelines, and examples that can help you along the way.