Sustainable packaging means developing packaging materials that have as little impact on the environment as possible, without compromising the quality of the packaged product. In other words, you make sure that the packaging is designed, produced and processed in such a way that it requires a minimal amount of raw materials to produce and can be reused or recycled at the end of its lifespan. The best way to realise an optimal sustainable product-packaging combination is by optimally utilising, coordinating and balancing the five perspectives from the KIDV model. This allows you to find the optimal mix, tailored to your specific product, corporation and packaging value chain.
Sustainable packaging is not only about using fewer materials. You can also make a packaging more sustainable by preventing the wastage of raw materials during the production process. By ensuring that the packaging is made to fit the product in question. By ensuring that it is made of renewable or recycled materials whenever possible. By using sustainable technologies and sustainably generated power during the production process. By setting up the logistics process as efficiently as possible, to keep from transporting empty space of air.