When developing sustainable product-packaging combinations, you often ask yourself questions such as:
- Which of these two packaging materials is more sustainable?
- How sustainable am I with this product-packaging combination, compared to my competitor?
- How can I determine if I will realise my target, for example a 10% reduction of CO2 emission, with this product-packaging combination?
When answering these questions, you want to be able to estimate or measure sustainability. This is often done with a Lifecycle Analysis (LCA), which determines the environmental impact of the product-packaging combination, from the initial extraction of raw materials via production and usage to its ultimate disposal. Aspects such as energy usage, material usage, waste streams, and emissions into the environment are taken into account. The environmental impact is usually expressed in CO2 values, although water usage, toxicity or other ecological indicators may also be used.